No Rainforest, No Cafe.

2022 Silver Addy (Austin)- Guerilla Marketing Campaign

Brand: Rainforest Cafe is a jungle themed eaterntainment chain across the globe.

Insight: Rainforests are an integral part of the world’s ecosystem and the Cafe’s business model, and without them, neither can function.

Idea: Rainforests will be gone by 2100, and if there’s no rainforest, there’s no cafe. Rainforest Cafe will close its doors when the world’s rainforests die.

CW: Paige Gifford

AD: Erin McTaggart