Ability Beyond Body.
2022 Silver Addy (Austin)- Copywriting
Brand: 2024 Paralympic Games
Insight: Paralympic hype is nothing compared to Olympic hype because the Olympics are considered the main event.
Idea: The Paralympics will show Olympic spectators that having a separate Games isn’t disappointing or lesser, but powerful, invigorating & badass.
CW: Paige Gifford
AD: Maria Perez
Disability ≠ Inability
Print that showcases what sets Paralympians apart from Olympians will be placed throughout past and future summer Paralympic host cities.
Paralympians do it better.
In the months leading up to the 2024 Paralympics, interactive installations will be placed throughout past and future summer Paralympic host cities.
Through self-powered training equipment and VR headsets, able-bodied spectators will be able to compete against Paralympians’ records and see how their performance compares to the best of the best.
